Semantic HTML5, Information Architecture and Accessibility - so many missed opportunities

These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental toSEO / AEO.

Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define hierarchy within content, explicitly communicate the role a paragraph plays in the context of the webpage… How helpful is that?

Information Architecture simply means findability and usability. Make your offers / information / answers findable, and once found, easily digestable on all devices, for all users. Including (blind) Googlebot.

Accessibility elements have been long-used as tricks for quick-win SEO (think ALT tags), but that is now redundant. For AEO, accessibility should be taken seriously and used correctly. The more accessible your site, the more easily Google can digest the information you are providing. And the bonus is that your site will become usable for millions of people who use accessibility tools (just think how annoyed they must have been for 20 years just with your keyword-stuffed ALT descriptions of images :).
Guests: Ross Tavendale, Simon Cox and Kim Krause Berg
Hosted by Jason Barnard

source https://www.youtube.com/watch?v=XRzGQMS-zS0
from RANK And EXPAND YOUR BUSINESS WITH US http://socialmediamarketingconsultantseo.blogspot.com/2018/09/semantic-html5-information-architecture.html

source https://heidiwclinton.tumblr.com/post/178177180797